Honoring Those Who Serve

There is an unspoken tradition in finance where companies want to beat the expectations of the investment community and then raise the bar just enough to beat expectations over the next period. Companies that do this routinely, often get rewarded with a higher stock price. If we were to apply this idea to 361 Capital’s charitable side, this past weekend’s performance would be considered a “beat and raise” performance.

On Saturday September 7, 2019, 361 Capital sponsored and hosted the second annual 9/11 Heroes Run-Denver to benefit the Travis Manion Foundation (TMF). We are very proud to have organized this event for the second consecutive year. Building on the success of last year, the event drew over 200 registered participants, including 45 in the GoRuck division. The 1-mile course was new this year, giving another option for families to participate. Overall, registrations were up 13%. The Army, Navy, and Marines, as well as local police and other first responders were all well represented, both on the course and among the vendors. Having them as part of this experience makes it even more special.

The 9/11 Heroes Runs are held in communities around the country and internationally to commemorate the tragic events that took place eighteen years ago. The race pays tribute by remembering the “sacrifices of the heroes of September 11th and the wars since: veteran, first responder, civilian, and military.” All race proceeds benefit the Travis Manion Foundation, whose mission is to “empower veterans and families of fallen heroes to develop character in future generations.” The foundation’s emphasis on character originates from 1st Lt. Travis Manion, USMC, who died in 2007 while serving his country in Iraq. His inspiring quote: “If Not Me, Then Who…” embodies his character and serves as the motto of the foundation that bears his name. It was his selfless response when questioned why he was going on another tour of duty.

Memorial events like the 9/11 Heroes Run are a way to honor those who serve, or have served, our country. For those of us who do not wear a uniform, we can still serve our country by serving others, including the families of veterans. Sometimes their sacrifices and ongoing struggles are less discussed when we honor fallen heroes. Debbie Freeman, a local Denver area financial advisor and head of the newly created Denver Chapter of the Travis Manion Foundation, credits the foundation with helping her cope with the loss of her brother, who died during active duty service. There are many other success stories and positive results of TMF’s initiatives including a recent study which found “more engagement with TMF correlates to an increased sense of community and a greater understanding of fulfilment, meaning and purpose.”

Through events such as the 9/11 Heroes Run, we provide support—by building awareness and through fundraising—for the Travis Manion Foundation to offer the types of programs that develop character and foster healing through engagement and acts of service. The 9/11 Heroes Run is only for one day, but its benefits are long lasting. (Check out this video to see more.)

The team at 361 Capital was deeply moved to see those who came together for this inspiring cause. Our effort to grow and enhance this event each year is one way we serve others. While it does not compare to the selfless acts that our military and first-responders undertake every day, it is a way we can help. Special thanks to all of the race participants, sponsors and volunteers. We would not have been able to accomplish this without you.

On this day of remembrance, we would like to give special mention to all those active and retired service members, first-responders, and civilians who gave their life for this country. We also want to remember their families. Our country and freedom are protected by their selfless and courageous acts. The high-character bar they set cannot be beat.

The Team at 361 Capital

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