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    In Defense of Defense

    September 05, 2018
    361 Capital

    It’s football season—and we’re excited to cheer on our hometown Denver Broncos. As we’ve all observed in the August preseason games, NFL coaches have been testing their teams and making roster changes to ensure that they have the best offense and strongest defense on the field when the regular season begins. Investors should be doing the same and evaluating their portfolios so they’re ready for whatever conditions lie ahead.

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    The world’s most widely viewed sporting event, the FIFA World Cup, reached 3.2 billion views, with one billion on the final game alone, in 2014. Dating back to 1930, it’s a time when players all over the world sport their home-country colors and multimillion-dollar TV contracts are inked (Fox acquired the $425M rights to the 350-hour programming in the U.S. for the 2018 World Cup).

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