DENVER—March 23, 2016—361 Capital, an award-winning* investment firm specializing in liquid alternative mutual funds, has unveiled a new brand identity that better reflects and supports the firm’s innovative approach to helping advisors and their clients achieve better investing outcomes through the use of alternatives.
The modernized branding spans all of the firm’s communications platforms, including the 361 Capital website, which features improved navigation and a wider variety of content. The updated look and feel aims to provide advisors with the exact information and support they need, when they need it.
“Our branding and communications needs to keep pace with the evolution of our firm, as we continue to grow and expand our relationship with advisors,” said Alexandra Seifert, Senior Vice President of Marketing for 361 Capital. “The new brand identity not only improves the way we connect with advisors but it also has a modern, contemporary feel, which better represents the innovative spirit at the core of 361 Capital.”
As part of the rebranding, the firm also renewed its three-point value proposition, outlining the traits that make 361 Capital a standout in the alternative investment field. Those include:
‐ An exclusive, specialized focus on alternatives only.
‐ An innovative approach, developing distinctive investing solutions based on market needs.
‐ A commitment to clarity, making sure funds are transparent and portfolio managers are accessible.
“Beyond creating a new look, this rebranding really allowed us to take stock of who we are as a firm and where we want to go,” said Tom Florence, President and CEO of 361 Capital. “As a growing company in an ever-changing market, it’s important for us to continuously evaluate and improve. It’s how we make sure that we’ll always be there to meet our advisors’ needs.”
For more information about 361 Capital, visit www.361Capital.com or call 866.361.1720.
About 361 Capital
361 Capital is an award-winning boutique asset manager offering institutional-quality alternative mutual funds to investment advisors and their clients. Since its founding in 2001, the firm has focused exclusively on alternative investments—creating innovative portfolio solutions that seek to help advisors better understand and manage portfolio risk.
Today, the firm combines its investment skills, experience and focus on transparency with that of other world-class investment managers to offer a family of single-manager alternative mutual funds including managed futures, long/short equity, and macro mutual funds.
The firm distributes its products through investment advisors and institutions. For more information, call 866.361.1720 or visit www.361Capital.com.